Sales Ledger Coordinator
Ref: Sales Ledger Coordinator – Ref 9680
Are you recruiting for a Sales Ledger Supervisor? A hardworking and determined MAAT qualified Finance Professional with the ability …
Campaigns
• Plan and manage all campaign activity from concept, to creation, to overseeing delivery across all touchpoints, owning strategic direction
• Manage budgets for all marketing projects including photography, advertising, PR, trade shows and launch activations
• Manage all external creative agencies, including PR, social, design and production
• Own creative development and work hands-on with the in-house marketing team to create all brand content, signing off all brand creative
• Oversee in-house social media, email marketing and influencer collaborations
• Direct reports include Marketing Execs and a Graphic Designer
Product Marketing
• Work closely with NPD and Sales to develop the product roadmap and to create innovative, market leading products
• Create trend direction boards for new product development
• Present trend forecasts to buyers to demonstrate the consumer insights and drivers behind seasonal product development
• Responsible for product collection identities and delivering effective go-to market product collateral for omichannel campaigns
• Lead product naming, working with legal to trademark new IP
• Create and deliver international and local product launch strategies with Sales and Ecommerce for brand market growth in-line with sales targets
Brand Management
• Produce and manage all creative content, defining brand and product positioning, including tone of voice and visual direction for brand and product campaigns
• Oversee brand and product growth in all markets, working with distributors and resellers to understand channel and market requirements for their retail environment
• Brand guardian for organisation internationally, working with global teams and distributors to ensure brand continuity worldwide
• Create and maintain brand and product toolkits and guidelines for internal and external use, ensuring all aspects are adhered to
• Deliver consumer, brand and product trend updates at board level to ensure stakeholder buy-in
• Manage distribution brands in the UK market, working with their marketing teams on product and brand strategies
• Manage all brand trade shows events
Asset Production
• Manage all studio cut out photography and location lifestyle shoots for organisation brand campaigns and product launches
• Create concepts to brief Art Directors, Photographers and Videographers
• Brief production teams on asset requirements for marketing touchpoints, including social media, website, digital ads, packaging, print and POS
• Lead all planning and coordinate the production crew on location
• Source and select locations for focused lifestyle photography, managing castings and model selection
• Oversee location and product styling, working with Art Directors
• Coordinate product samples, working with Product Managers
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