Today’s job seekers have the pick of the crop when it comes to finding their next role. So as an SME (small or medium sized business), how do you compete with the bigger and better known companies? These tips will help you level the playing field in the search for your next employee and enable you to attract the best candidates for your SME.
Using a marketers approach
In finding new employees, you need to sell your company just as you would sell your product. Your company – and you – needs a branding message. When writing job descriptions, remember to include your company values and culture. This is something that can be done even on a small budget by using digital platforms such as social media and video.
Small is beautiful
According to LinkedIn, professionals are more likely to leave a large company to work for a small one, with the opportunity for new challenges and to make a big impact. Smaller businesses can be more flexible than the larger companies, particularly with work arrangements – in fact, more and more interest is being shown in flexible working arrangements. Smaller businesses can foster a culture of innovation which can help with growth and success, rather than the corporate mentality of credit not being given where it is due.
With so many different arenas in which to post a job opportunity, it is vital that a small business posts on the right platform. For most SME employers, finding a way to make their recruitment budget work best is important. For specialist jobs, a specialist recruitment company such as Benjamin Edwards Recruitment could be the best way to find suitably qualified and experienced candidates.
Stick to Your Criteria
Resist the temptation to broaden your search to include those without the relevant experience. Your job description should help with this but remember to carry on through the interview process by sticking to your criteria but also assuring the successful candidate of a certain amount of autonomy in how they do the job. This will attract those who are right for the job and certain to help your business grow.
Marketing your business well, in the right places, using the right processes, will help you to attract more applications over the larger corporate organisations and ultimately find the right candidate for the role.
If this has whetted your appetite and you want to know more, read some of our examples where the team at Benjamin Edwards have helped companies like yours find new talent.
Need help with your recruiting? Contact Claire at Benjamin Edwards on 01522 412066 for free confidential advice.