LinkedIn is a great social media resource when you’re trying to find opportunities to further your career. It’s important to invest time in learning how you can use LinkedIn to attract profile views from recruiters and employers.
Let’s take a look at our top tips for optimising your LinkedIn profile!
1. Change your headline
Your headline will be seen in your profile preview. Optimise your headline for the jobs you want to find or want to be found for. For example; if you’re looking for a career path in digital marketing, be sure to set your headline to “Digital Marketing Expert” or similar.
2. Write your elevator pitch
Think about and include information such as why you’re different, what value you can add to an organisation and include relevant keywords to make you easy to find.
3. Display your work
Add any websites you own or blogs you’ve built to your profile. You can include a portfolio and examples of your work if you have one.
4. Spelling and Grammar
Check your profile in detail for any spelling and grammar errors. Remember to check commas and full stops and proof read any typos.
5. Consistency is key
Chances are as well as LinkedIn that you have profiles and other social networks such as Twitter or Facebook. Keeping your social profiles consistently demonstrate organisation integrity and reliability. It’s likely that recruiters will check these so consistency is something to keep in mind.
6. Collect endorsements
Get in touch with people that you know personally within your online network and kindly ask them if they would endorse you for any relevant career skills.
7. Use relevant keywords
The recruiters find you more easily by using relevant keywords within your profile.
8. Create posts and articles regularly
By using the platform regularly you’re showing that you’re engaged within your industry and are actively interested in pursuing your career. This looks great to both recruiters and employers alike.
If you would like a confidential chat about your career path, contact us here.