Ref - Key Account Manager – Ref 1772

Key Account Manager

Key Account Manager – Lincoln – circa £35k.   Working in a fast-paced award-winning retail business. The Key Account Manager will have hands-on experience in managing a portfolio of UK retail accounts and needs to be a dynamic, driven, and passionate person who can develop the currently established business with a passion for sales. This person will strive to get the maximum out of every opportunity and therefore opening new business targets are also critical, so a person who can open doors is required.   What’s on offer to the Key Account Manager: Great company, culture, and extensive growth plans; Well regarded business No 1 in their sector; Competitive Salary & Bonus; Support, Training, and Career Progression.

The role of the Key Account Manager

  • Develop, manage, and control a portfolio of National Accounts within the UK, to achieve or exceed agreed sales and profit targets in line with company objectives, sell to existing customers, and develop new customers
  • Work closely with the Management Team to develop and maintain the company as the market-leading brand in its product sectors
  • Maintain and develop existing and new customers through appropriate propositions, activity, and other sales methods to optimise quality of service, business growth, and customer satisfaction
  • Plan and manage personal business portfolio and accounts according to an agreed market development strategy
  • Plan and prioritise personal sales activities, journey plan, and customer/prospect contact effectively, and report on actual activity as required
  • Work closely with the Company’s senior sales team and coordinate sales and promotional activities
  • Manage product/service mix, negotiating within agreed margins and according to agreed aims
  • Conduct regular reviews of business performance and strategies
  • Utilise available tools and internal knowledge to maximise customer and prospect contact and business development opportunities
  • Assist in the preparation of business plans to develop each account to its maximum potential and conduct regular reviews
  • Provide accurate forecasts for designated accounts and assist in the budgeting process as required
  • Maintain accurate records and relevant information relating to customers and prospect’s activities within company internal filing and data systems
  • Ensure excellent product knowledge and the ability to describe benefits to customers and prospects
  • Support sales and marketing activities as required and integrate personal sales efforts with other organised activities such as product launches, promotions, advertising, exhibitions, etc.
  • Maintain a good awareness of market and competitor activities and report as necessary
  • Build strong internal and external relationships, requesting and also providing assistance as required
  • Produce presentations and information portfolios in line with the requirements of our customers and prospects, particularly in Microsoft Word, PowerPoint, and Excel
  • Attend and present competently at external customer meetings and internal meetings with key team members of other departments

The ideal candidate for the role of Key Account Manager


A strong dynamic salesperson with drive and passion who can demonstrate the following key knowledge and skills:

  • Retail sales experience in consumer product sectors
  • Experience managing Key/National and Independent retail customers with demonstrated skills in achieving sales, profitability, and budget goals
  • Experience across all major distribution methods


Additional Requirements

  • Some overseas travel will be required
  • Full UK driving license
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