A passionate and driven Marketing Professional with considerable cross functional experience gained across Marketing, Sales, Systems, Projects, Staff Management, CRM support and Communications. Helping to grow the business and engage and develop Customers
A cross functional sales and marketing role responsible for ensuring the Sales and Marketing technology infrastructure are best utilised to support the delivery of the sales and marketing plan and business objectives
Maintain system processes ensuring all Sales and Marketing team members are trained and supported in their use of the systems
Ensure effective recording and tracking of all data within the system
Ensure all sales and marketing reports and dashboard are created and maintained to support the periodical analysis of funnel conversions
Supporting product and sales documentation including the production of tenders
Responsibility for the development and maintenance of all CRM, marketing automation and marketing systems
Responsible for all data management and proactively manage the database in order to optimise lead generation and opportunity management for the inside sales and business development teams through effective manipulation and segmentation of data
Manage the Inside Sales team, providing data, systems and support to increase performance and results
Responsible for the Marketing Communications team to ensure strategy, plans and tactical activities are executed in line with the wider company objectives and marketing plan
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